Why SEO Should be Your Number One Traffic Generation Tactic

Traffic is the number one priority of every blogger and it is also the most difficult thing to get. Making money online is easy, getting subscribers is easy, and every other thing is easy as long as you could get the right traffic and the right amount of it.

A lot of people struggle to get traffic to their blogs but just can’t seem to get enough of it. The reason for this is that they invest the most of their efforts into using some one-off traffic generation techniques that will bring about a huge influx in traffic that won’t stick.

I’ve been analyzing all my traffic sources for the past one year and even though I did little to improve my search engine rankings I noticed that Google is my highest traffic source, not because it sent me 1,000 visitors in a single day, but because it keeps on sending me consistent traffic every month.

If you’re not yet convinced that SEO is the best traffic generation technique for you, below are a few reasons why SEO should be your number one traffic generation tactic.

Little Efforts, Long Term Results

One of the major reasons why every marketer should focus their efforts on optimizing their blogs for the search engines is because it provides you with great results even if you invest little efforts into it. For example, you can easily have a campaign to optimize all your posts and pages for the search engines and then to be building a few backlinks every month. On the long term you will be noticing a gradual increase in the traffic to your blog from the search engines.

To get traffic from the search engines you don’t have to be an SEO expert nor do you have to be speaking a language from another planet. All you need to do is target the right keywords, optimize your blog for it and build the right backlinks. By doing this alone you will notice a significant increase in your search engine traffic over time.

More Targeted Traffic that Results in Subscribers

Another reason why you should focus on making effective use of SEO to drive more traffic to your blog is because you will be able to get more targeted traffic from your efforts.
If you are looking for anything online where is the first place you visit? For me, the first website I visit is Google and the reason for this is because I know I can easily find what I want. Your readers also do the same so the more visitors you could attract from search engines the more of them you can convert to subscribers because they are targeted.

Focusing on Making Your Content Sticky

Now that you’ve realized two major reasons why search engine traffic might be your best traffic investment it is very important that you focus your efforts on writing great content that people want to read, not just keyword stuffed articles aimed to rank. The reason for this is that the major search engines are now implementing techniques that make it difficult for poor content to rank. The more efforts you put into writing great content the easier it will be for you to rank.

Onibalusi is a young blogger and writer who teaches people how to write for money. Make sure you read his article on how to get traffic to your blog.

About the Author

steven Holinshead
steven Holinshead

If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Even those who are knowledgeable about SEO may have difficulty executing their SEO strategies to produce the desired affect.

Advertising is a very important part of running any type of business. You need to advertise to reach new customers and market your products or services. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings.

Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms. Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. This is important because most Internet users rely heavily on these rankings. It is not uncommon for Internet users to only review the first few results when they search for a particular term. This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic. However, if your website doesn’t make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines.

Now that you understand why search engine rankings are so important you might wonder how to achieve these rankings. The easiest way to optimize your website is to hire a SEO specialist to do the work for you. The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website.

The algorithms used by search engines can be rather complex and include a number of different factors. Some of the common factors in the equation include keyword density, META tags, titles, inbound links, website traffic and content.