Traffic is the number one priority of every blogger and it is also the most difficult thing to get. Making money online is easy, getting subscribers is easy, and every other thing is easy as long as you could get the right traffic and the right amount of it.
A lot of people struggle to get traffic to their blogs but just can’t seem to get enough of it. The reason for this is that they invest the most of their efforts into using some one-off traffic generation techniques that will bring about a huge influx in traffic that won’t stick.
I’ve been analyzing all my traffic sources for the past one year and even though I did little to improve my search engine rankings I noticed that Google is my highest traffic source, not because it sent me 1,000 visitors in a single day, but because it keeps on sending me consistent traffic every month.
If you’re not yet convinced that SEO is the best traffic generation technique for you, below are a few reasons why SEO should be your number one traffic generation tactic.
Little Efforts, Long Term Results
One of the major reasons why every marketer should focus their efforts on optimizing their blogs for the search engines is because it provides you with great results even if you invest little efforts into it. For example, you can easily have a campaign to optimize all your posts and pages for the search engines and then to be building a few backlinks every month. On the long term you will be noticing a gradual increase in the traffic to your blog from the search engines.
To get traffic from the search engines you don’t have to be an SEO expert nor do you have to be speaking a language from another planet. All you need to do is target the right keywords, optimize your blog for it and build the right backlinks. By doing this alone you will notice a significant increase in your search engine traffic over time.
More Targeted Traffic that Results in Subscribers
Another reason why you should focus on making effective use of SEO to drive more traffic to your blog is because you will be able to get more targeted traffic from your efforts.
If you are looking for anything online where is the first place you visit? For me, the first website I visit is Google and the reason for this is because I know I can easily find what I want. Your readers also do the same so the more visitors you could attract from search engines the more of them you can convert to subscribers because they are targeted.
Focusing on Making Your Content Sticky
Now that you’ve realized two major reasons why search engine traffic might be your best traffic investment it is very important that you focus your efforts on writing great content that people want to read, not just keyword stuffed articles aimed to rank. The reason for this is that the major search engines are now implementing techniques that make it difficult for poor content to rank. The more efforts you put into writing great content the easier it will be for you to rank.