Ever since the great J.C. Penney spam scandal hit and the stories of black hat SEO entered the mainstream Google has become increasingly intolerant with almost any type of link spam shenanigans and tougher overall on grey hat SEO. Panda and Penguin, the two monikers that Optimizers began to dread hit poor quality links and shabby, keyword stuffed content really hard and the entire SEO strategy had to be revised around them. The rules might have seemed arbitrary to a lot of innocent siteowners and admins who, either through their choice of SEO specialists, innocent mistakes or following the word of the Internet got hit with some of the restrictions but people working in the field know very well that the changes were necessary. Yet what should you do if you’ve been hit but you want to fix your Google problem?
The first think that you should do is make generous use of the Google-provided disavow tool. The disavow tool lets Admins remove links from spammy sites that are bringing your overall rating down. Say you’ve invested a while back in some disadvantageous affiliate management and the links from affiliate sites are not that great. The disavow tool is a quick and easy way to make sure that those links can be stripped of their effects towards you fast and easy. Of course, sometimes the disavow tool is an extremely bad choice. If it is not the linking sites that are reducing your rating it might be the links themselves. Certain words or phrases, certain text locations and a host of other factors like, for instance your site not producing enough content or faulty Internal SEO. What is the solution in these cases? Often the culprit is a lot of involuntary keyword spam (a certain linked keyword linked across several articles like a link back to a blog), and modifications. Experiment with various keyword arrangements on the host site (if you can) and make sure that there is no overt link cluster anywhere.
If links are your problem you can contact the administrators of other sites and ask them to fix it for you, just dropping them the link and text modifications. Yet more often than not, there is something more wrong with your site.
Google doesn’t launch a manual penalty lightly. After all, links are their lifeblood too. If Google found the time to hit your site you should probably rethink your mass appeal strategies. Create better content, stick to your post schedule and grow your social network presence (which is apparently also important in ranking) especially on G+ and Twitter. Remember that the problem almost always is a host of bad links or poor and infrequent posting. So use Google’s webmaster tools sparingly and discipline yourself to post more exciting stuff and build an audience. Then e-mail Google to reverse your penalty. You might be surprised how fast that works.
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Author: This is a Guest post by Estcott Paul.