Currently the HTML5 based markup helps websites connect the content with the author or to the author page on the site which gives information about the author,photos and links to his articles.
If you administrate a website with authored content, you’ll want to learn about authorship markup in Google’s help center. This markup uses existing standards such as HTML5 (rel=”author”) and XFN (rel=”me”) to enable search engines and other web services to identify works by the same author across the web.
Google has already taken steps to implement this markup on The New York Times, The Washington Post, CNET, Entertainment Weekly, The New Yorker and others. Also Google has taken the extra step to add this markup to everything hosted by YouTube and Blogger.This will automatically enable the authorship markup for YouTube and Blogger users in future automatically when a content is published.
We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.Says Google engineer Othar Hansson
What do you think of this new markup? Share your views in comments!