A recent buzz too says that Facebook is loosing its teen users. Facebook chief financial officer David Ebersman has recently said “We did see a decrease in daily users, especially younger teens”. Teenagers are recently loosing interest on the social media giant and apps like WeChat with cool new features don’t fail to attract such users.
WeChat’s users have been tripled from 85 million last year, now it has a total of 235.8 million users. This is not because the other western social networks are banned in China, there are still services like Sina Weibo and RenRen which are China’s local equivalent to Twitter and Facebook. WeChat has been rebranded for international audience .In just four months between May to September this year WeChat’s overseas users have been doubled ,about 42 percent users are from out of the country of its origin.
What has attracted huge count of users are the WeChat’s features like hold-to-talk, and shake to connect to nearby users. The former brings in a walkie talkie style of messaging which has fancied many teens.The later enables you to connect with a stranger who shakes the device at the same time you do.
The app being available on all major plaforms like Android iOS,Windows Phone, Blackberry and Symbian devices and also in variety of local languages. Facebook too has realised the importance of a better messaging app and it is why the company concentrates on improvizing the Facebook Messenger app. Even Whatsapp is being replaced by many with WeChat on their devices.
Apart from being viral, the apps success is also driven by its television ads featuring the brand ambassadors for various countries. Stars like LeBron James, footballer Lionel Messi and for India Bollywood actors Varun Dhawan and Parineeti Chopra are some brand ambassadors for the app.
Have you ever used WeChat or will you be trying it out now? Share your views on comments…